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The unique perfume earned a million dollars in just a few hours, Musk claims.
October 19, 2022
By: Charlie Sternberg
Associate Editor
Business magnate and investor Elon Musk, the wealthiest man in the world, launched a new fragrance last week. Burnt Hair, or “The Essence of Repugnant Desire,” as it’s called on The Boring Company’s website, is designed to capture the aroma of burnt hair. Musk originally joked about the perfume in September on Twitter, and now his company is officially selling the unique fragrance for $100 online. Musk even changed his bio on Twitter to call himself “Perfume Salesman.” On October 18, Musk claimed on Twitter that 28,700 bottles of exquisite Burnt Hair perfume had already been sold. A few hours later, he announced that the product was sold out.
28,700 bottles of exquisite Burnt Hair perfume already sold! Only 1,300 left of this unique, limited edition, collector’s item. https://t.co/Gh2Zg7B5qX — Elon Musk (@elonmusk) October 19, 2022
28,700 bottles of exquisite Burnt Hair perfume already sold! Only 1,300 left of this unique, limited edition, collector’s item. https://t.co/Gh2Zg7B5qX
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